As Lead Promotional Designer, I oversaw campaign creative for Legacybox, Southtree, and Kodak Digitizing, adapting visuals and messaging to fit each brand’s identity. I led the design of email campaigns, social ads, landing pages, and promotional materials—delivering cohesive, conversion-driven content across all touchpoints. From high-volume seasonal launches to evergreen promotions, I ensured each campaign aligned with performance goals and brand strategy. My responsibilities also included building design systems, collaborating with cross-functional teams, and mentoring interns to support creative consistency across all three brands.

For Southtree’s Holiday Campaign, I led the full creative direction of a branded photoshoot, collaborating with a team that included a photographer, set stylist, and production support. I developed the shoot concept, created moodboards, styled shot lists, and oversaw execution on set to ensure every detail aligned with the campaign vision. After the shoot, I designed a suite of assets—including social content, emails, landing pages, and promo materials—ensuring a cohesive rollout. The final campaign captured the warmth and nostalgia of the holiday season while driving strong visual engagement across platforms.

Beyond campaign work, I played a key role in shaping and maintaining the visual identity of Legacybox, Southtree, and Kodak Digitizing. From refining typography and color use to updating welcome guides and promotional templates, I built flexible branding systems that aligned with each brand’s personality and target audience. I also led internal branding initiatives—designing office visuals, value posters, and a merch shop—to ensure consistency extended from customer-facing materials to in-house culture. These efforts helped create recognizable, trusted brand experiences across all channels.